Hey Badass Business Owner!
Have you ever heard of the saying, “The money is in the list?
While, not as popular of a saying in smaller, community-based businesses, it is a huge concept in the online world, that can really help you in your small business.
The business owners that embrace it actually create a great addition to their marketing strategy and boost their repeat customers as well as opening the door to new folks.
But what is the list? It is your email list. And it is probably one of the most powerful sales-building tools you have, yet, many small business owners never use it.
WHY YOU NEED AN EMAIL LIST
You have three primary ways of increasing your sales: Increase Your New Customers, Increase Your Customer Frequency, & Increasing Your Dollar Average.
An email list is a great tool to increase how often your customers use you and for some of you, it can even help in the other two areas depending on how you use it.
HOW DO YOU USE AN EMAIL LIST?
We will make this as simple as we can. You create just 12 emails. That’s it for now. One for each month. I can hear some of you now, there is no way I can write 12 emails. What on earth will I talk about? But, YOU can do this super easy part! I’ll show you how shortly.
And, since most of you collect your customer’s email at the time of the sale, you have already started the hardest part!
You just need to add them to your list. Then each month, you send out a different email to help teach, educate, say hi, run specials, remind folks about setting up their next appointment, etc. They don’t need to be long, nor do they need to be fancy.
All you are doing is staying top of mind of your customers, so they remember you for future business, referrals etc.
**CHECK OUT THIS VIDEO TO LEARN MORE or Keep Reading**
I DON’T HAVE TIME
The best thing about using email is you can set it all up to automatically sends out the emails for you. Here is where MailChimp comes in.
MailChimp, can run the entire process behind the scenes each month. Once you set it up, you just check in to make sure the process is running smoothly and keep your emails up to date and add any new customers.
WHAT WOULD I WRITE ABOUT?
Simple, you write about what you know. Could you come up with 2 specials a year you could run? Could you set up a monthly reminder or even every 6 months? How about a thank you for their business 90 days later? How about 10 questions you are always asked? Could you educate them?
I’m pretty sure you could easily come up with 12 topics. No need to be long, even 300 words work.
Remember, it is all about just keeping you and your business top of mind. (I talk more about this in the video above)
I KNOW, I KNOW….WHAT IS MAILCHIMP?
Mailchimp is an online, all in one location for staying in touch with your customers. Think of it as the hub if you will.
There are a few different folks out there, but what I love about Mailchimp for you is, it has a great free option to get you started.
It is an online program/website and is easy for anyone to use.
Let’s take a look at some of the great features and benefits of Mailchimp
EMAIL CAMPAIGN BUILDER:
Mailchimp will allow you to create professional emails by a drag and drop feature (use your own email template) or use one of their templates with your logo. No need to be creative when that isn’t your style. Use one of the premade templates and start your campaign. As a bonus, you can preview the email BEFORE you send your email and it can easily be viewed on any device!
AUTOMATIC EMAILS:
By signing up with Mailchimp, you have access to send emails automatically. Day or night! You do not have to be in front of your computer to send an email to your entire customer base one at a time. This will send your email at the scheduled time you choose. This is all based on user behavior and lets you engage at the right time! Amazing!
SUBSCRIBER MANAGEMENT:
With Mailchimp you can manage your subscriber lists based on where they are, their interests, demographics, and purchase history. This will allow you to have more targeted and personalized emails. Which will result in more business! Exactly what you want!
REPORTING AND ANALYTICS:
Mailchimp has reports that will give you insight as to the performance, engagement, click rates and so much more. This is so helpful so you can see exactly what measure of effectiveness your email campaign has. If you read nothing else here, THIS is what you need to read. The reporting and analytics that show you exactly how it is going. The knowledge that this offers is priceless!
SOCIAL MEDIA ADVERTISING:
Mailchimp connects with your social media and can create your social media ad campaigns. This way you cover more than just an email. You are on Facebook or Instagram to name a couple. More exposure for you and your business! All done while you are off doing some much needed self care.
MOBILE APP:
Yes! You read that right! Mailchimp has a mobile app for IOS or Android. You can access it while you are out and about. Make changes, get real time notifications and that is not all! You can also make edits from your mobile device! Notice something that needs to be updated? No need to wait until you are at a computer, just fix it on your phone or tablet immediately.
Customer Support:
There are many ways to easily connect to Mailchimp’s customer support. You can chat, email or call to name a few. Someone is available to help you. Mailchimp also has resources for you to check out so you make sure you are using every available item to maximize your Mailchimp to be the best for you. Mailchimp is always adding new inventive ways to help you.
HOW MUCH IS MAILCHIMP?
Yes, yes! I hear you. How much?
Well what if I told you that you can start for free! Yes, FREE!!
Mailchimp lets you start off free until you hit the email threshold of 500 and for many of you, this means you will be free for quite awhile until you build up a lot of customers in there.
Check out their website here: Mailchimp
There are paid plans, but why not give it a free shot. See how you feel about it. I know you won’t be disappointed. You are going to love the ease with which you can set everything up and start your money making campaign now!
Go on! You know this is going to help you. Just click the link and make it happen!
Now! Get out there and be the Badass Business Owner I know you are!!!
PS: For some great information on how to read and understand your profit and loss check out our YouTube channel! We have amazing videos on everything you could ever want to learn about running your business! The Badass Small Business Owner YouTube Channel
DISCLAIMER on Affiliate Links: I occasionally will have some affiliate links & I do earn a small commission but at no cost to you. I only recommend companies or items that I believe will save you time, and money or help make your business better
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